Meet the people who Do Food Good: ​
​Liz Northcote

Interview with Liz Northcote, Business Unit Manager Ready Meals at Crop’s UK

With seven years at Crop’s and a background in the cheese industry, Liz Northcote has grown alongside the business. From her early days as Commercial Manager Food Service in the UK, to expanding into retail, and later shaping the category as Category Manager Ready Meals, she now leads the Ready Meals business as Business Unit Manager for Crop’s UK.
With seven years at Crop’s and a background in the cheese industry, Liz Northcote has grown alongside the business. From her early days as Commercial Manager Food Service in the UK, to expanding into retail, and later shaping the category as Category Manager Ready Meals, she now leads the Ready Meals business as Business Unit Manager for Crop’s UK.

What has kept her engaged throughout that journey is the unique energy of the team and the dynamic nature of the role.

“No two days are ever the same,” Liz explains.

“Every day brings new challenges and new opportunities, which keeps things exciting and constantly pushes us forward.” That energy is amplified by a strong, shared ambition within the UK team. “At Crop’s UK, there’s a real drive to succeed and grow the business.

 

 

 

That ambition lives across every function: NPD, Technical, Sales, Operations. Everyone moves forward together with the same goal in mind.”

This collective mindset reflects one of Crop’s core values: passion. But for Liz, it goes beyond performance; it’s about people.

“The team is incredibly diverse, but everyone pulls in the same direction. That team spirit is stronger than you might expect and it really matters, especially in a business like ours.”

In a fast-paced, innovation-driven environment, collaboration becomes essential. Launch periods bring intensity but also bring out the best in the team. “During peak moments, people naturally go the extra mile for each other. That support and commitment make all the difference.”

At the heart of it all lies a shared love for food.

“We’re true food lovers. We don’t just taste: we experience food. We’re constantly exploring new flavours and cuisines. You simply can’t work in ready meals without that passion.”

That passion also fuels Liz’s ambition for the future: positioning Crop’s UK as a reference in Asian cuisine within the ready meals category.

And sometimes, it’s the small moments that say it all. “When new samples arrive, it feels like receiving gifts. Of course, we analyse them but we also share them, enjoy them, and celebrate the creativity behind them. It’s about sharing the love for food and innovation.”

For Liz, Crop’s is where shared ambition, strong team spirit, and a genuine passion for food come together every single day.

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About Crop's

With an annual turnover of 660 million EUR in fiscal year 2024–2025, Crop’s is a European player in frozen vegetables, fruit and ready meals. Founded in 1977 and headquartered in Ooigem, Belgium, Crop’s started as a family business and today employs 2,000 people worldwide. The group operates key vegetable facilities in Belgium, France, Portugal, Spain and Poland, and fruit facilities in Serbia, Poland, Morocco and Costa Rica: all strategically located close to the best soil and climate.

Crop’s serves the entire food industry through retail, industry, food service and wholesale channels. With customers and partners in 62 countries, Crop’s grows and freezes the finest ingredients at their source, combining global scale with strong local roots.

Driven by its purpose Do Food Good, Crop’s is committed to making healthy eating more tasty, easy and affordable. Building on a vertically integrated model, Crop’s ensures full control from field to fork, safeguarding quality, reliability and consistency in an increasingly complex food landscape. By operating in the best terroirs and processing ingredients at peak ripeness close to their origin, Crop’s preserves taste and nutritional value at the highest level. Through continuous investment in technology, innovation and culinary expertise, the company goes beyond ingredients to deliver solutions that support efficiency, differentiation and growth for its customers.

Contact

Oostrozebeeksestraat 148 8710 Ooigem Belgium

info@crops.be

www.cropsfrozenfoods.com